SIMRAD
About Simrad
Simrad's history is filled with entrepreneurs and pioneers who through hard work, passion and technical insight have formed one of the world's most recognized companies in the field of marine electronics.
The brand stems from Willy Simonsen, who in 1947 established the company Simonsen Radio. During this initial phase, the core activity was production of radio communications for fishing vessels. The abbreviated name of Simrad appeared a few years later, and the company went on to gain a leading position in the development of navigation, communication, autosteering and fishfinding equipment.
Through acquisition of strong companies like Shipmate, Navico, Robertson and B&G, Simrad has become one of the biggest suppliers of marine electronics for large leisure boats, as well as for the professional market.
The tradition and design philosophy of Simrad is simple: Listen to the customer, use our experience in engineering to make innovative products and make no compromises on quality. We introduced the autopilot and the first civil echosounders and sonars in the fifties. Simrad fully utilises this experience to provide better system solutions and customer support for the yacht owners. We are proud to maximize your performance at sea by providing the full picture.
Simrad is a forerunner in electronics technology for professional vessels. With a long history in maritime electronics, we were the first to launch an autopilot for the professional market. Over the last sixty years we have developed our systems for the benefit of mariners today, we offer a wide range of sophisticated auto steering, navigation and safety products for vessels of all sizes. You can save time and money navigating dangerous waters with a Simrad plotter and autopilot. The Simrad safety equipment can save lives in danger, or make you feel closer to home on those long trips. In fact, Simrad can offer smart, tailor-made solutions with 60 years of experience behind it.
About Navico
Navico was born as a fusion of two of the most important international players in marine electronics, Simrad Yachting and Lowrance Electronics. With the addition of Brunswick New Technologies' marine electronics division in March 2007, Navico is truly a house of brands, with the B&G, Eagle, Lowrance, Navman, Northstar, and Simrad brands all manufactured and distributed under the Navico umbrella.
Now the clear market leader in marine electronics for the recreational boating segment, Navico's portfolio of products and services are represented in more than 100 countries. Headquartered in Norway, we have approximately 2,800 employees globally and a 2006 turnover of close to NOK 2 billion.
Navico is well positioned to enhance its position in maritime electronics with a differentiated and compelling offering spanning almost all marine industry segments, from small leisure boats through to professional vessels, as well as revolutionary new technology in development. We will also further explore the potential market for our range of navigation equipment for aircraft and specialist applications, as well as for the leisure market.
The integration of the three companies is already well advanced under the Navico name with good progress towards achieving a common culture. We have already started to enjoy the economies of scale that were gained by merging three leading marine electronics' companies. Efficient execution and high-quality deliveries will be achieved through increased scale and focus on sales and marketing, R&D, manufacturing, and logistics. By concentrating on these key areas Navico intends to carry on the former companies' ground-breaking traditions.